Argos | Digital Concept Store
Old Street, London, UK.
Opened in the heart of London’s Tech City, the new Argos digital store on Old Street marked a pivotal shift in high street retail. Designed as a catalogue-free, digitally led environment, the concept replaced traditional browsing with tablet-based ordering, fast-track collection points, and a streamlined spatial layout. The store embodied Argos’ transformation into a modern, tech-enabled brand, aligning its physical presence with evolving consumer expectations around speed, convenience, and connectivity. By merging e-commerce efficiency with a tangible retail footprint, the Old Street opening signalled a new chapter in digitally integrated shopping experiences.
Role:
Environments Creative
Services:
Retail Strategy
Customer Journey Mapping
Retail Design Design
Concept Rollout
Visualisation
Design Intent Drawing Pack
Replacing the traditional catalogue counter with tablet ordering stations, fast-track collection points, and clear digital wayfinding, the design reflects the area’s innovation-focused identity.
Clean lines, illuminated branding, and an open-plan layout create a frictionless environment shaped by speed and efficiency.
The result is a future-facing high street concept that mirrors Old Street’s reputation as a hub for technology, start-ups, and evolving consumer behaviour.
