150 Club | Aston Villa F.C.
Villa Park, Birmingham, UK.
The 150 Club is a refined matchday destination that blends exclusivity, social connection, and immersive engagement. Designed to foster lasting emotional ties between members and the game, it offers more than a place to watch sport—it’s a setting for shared memories and celebration. Premium materials, rich textiles, elegant woodwork, and contemporary design create a sophisticated atmosphere that reflects the prestige and elevated nature of the experience.
Role:
Freelance Senior Creative
Services:
Hospitality Design
Visualisation
Deign Intent Drawing Pack
Walkthrough Animation
Credits:
20.20 - Brand Agency
Screens are strategically placed throughout the space, allowing fans to engage with the game from multiple vantage points.
The dining area is designed to accommodate both quick bites and leisurely meals, encouraging members to linger before and after the game.
The design aimed to create an intimate setting that fosters community among members while immersing them in the excitement of live sports.
The design includes a central bar area where members can gather and socialize, fostering a sense of camaraderie among fans.
